Analisis Strategi Segmentasi, Targeting, dan Postioning Eiger: Analysis of Eiger’s Segmentation, Targeting and Positioning Strategies. Experimental Student Experience, [S. l.], v. 1, n. 1, p. 53–57, 2023. DOI: 10.58330/ese.v1i1.122. Disponível em: https://jurnal.institutsunandoe.ac.id/index.php/ESE/article/view/122. Acesso em: 10 feb. 2026.