The Effect of Brand Equity and Service Quality on Purchase Decisions on the Blibli.Com Online Shopping Platform. Experimental Student Experience, [S. l.], v. 4, n. 1, p. 716–721, 2023. DOI: 10.58330/ese.v1i8.251. Disponível em: https://jurnal.institutsunandoe.ac.id/index.php/ESE/article/view/251. Acesso em: 10 feb. 2026.