“Analisis Strategi Segmentasi, Targeting, Dan Postioning Eiger: Analysis of Eiger’s Segmentation, Targeting and Positioning Strategies”. Experimental Student Experience 1, no. 1 (January 13, 2023): 53–57. Accessed February 10, 2026. https://jurnal.institutsunandoe.ac.id/index.php/ESE/article/view/122.