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2023. The Influence of Brand Image and Lifestyle on Purchase Decisions of Vespa Piagio Motorcycles in the City of Mataram: Pengaruh Brand Image dan Gaya Hidup terhadap Keputusan Pembelian Sepeda Motor Vespa Piaggio di Kota Mataram. JMARKS: Jurnal Manajemen Risiko dan Keuangan Syariah. 1, 2 (May 2023), 39–47. DOI:https://doi.org/10.58330/jmarks.v2i1.146.