The Influence of Brand Image and Lifestyle on Purchase Decisions of Vespa Piagio Motorcycles in the City of Mataram: Pengaruh Brand Image dan Gaya Hidup terhadap Keputusan Pembelian Sepeda Motor Vespa Piaggio di Kota Mataram. j-marks. 2023;1(2):39-47. doi:10.58330/jmarks.v2i1.146