The Influence of Brand Image and Lifestyle on Purchase Decisions of Vespa Piagio Motorcycles in the City of Mataram: Pengaruh Brand Image dan Gaya Hidup terhadap Keputusan Pembelian Sepeda Motor Vespa Piaggio di Kota Mataram. JMARKS: Jurnal Manajemen Risiko dan Keuangan Syariah, [S. l.], v. 1, n. 2, p. 39–47, 2023. DOI: 10.58330/jmarks.v2i1.146. Disponível em: https://jurnal.institutsunandoe.ac.id/index.php/jmarks/article/view/146. Acesso em: 3 feb. 2026.