“The Influence of Brand Image and Lifestyle on Purchase Decisions of Vespa Piagio Motorcycles in the City of Mataram: Pengaruh Brand Image dan Gaya Hidup terhadap Keputusan Pembelian Sepeda Motor Vespa Piaggio di Kota Mataram” (2023) JMARKS: Jurnal Manajemen Risiko dan Keuangan Syariah, 1(2), pp. 39–47. doi:10.58330/jmarks.v2i1.146.