“The Influence of Brand Image and Lifestyle on Purchase Decisions of Vespa Piagio Motorcycles in the City of Mataram: Pengaruh Brand Image dan Gaya Hidup terhadap Keputusan Pembelian Sepeda Motor Vespa Piaggio di Kota Mataram”, j-marks, vol. 1, no. 2, pp. 39–47, May 2023, doi: 10.58330/jmarks.v2i1.146.