The Influence of Brand Image and Lifestyle on Purchase Decisions of Vespa Piagio Motorcycles in the City of Mataram: Pengaruh Brand Image dan Gaya Hidup terhadap Keputusan Pembelian Sepeda Motor Vespa Piaggio di Kota Mataram. j-marks [Internet]. 2023 May 12 [cited 2026 Feb. 3];1(2):39-47. Available from: https://jurnal.institutsunandoe.ac.id/index.php/jmarks/article/view/146