The Use of Information Technology In Improving The Effectiveness of Publication And Public Relations Services At The Education Quality Assurance Centre of North Sumatra Province

Abstract

At the Balai Penjaminan Mutu Pendidikan (BPMP) of North Sumatra Province, the effectiveness of publications and public relations services was examined in this study in relation to the use of information technology (IT). The study used a mixed methodology, collecting quantitative and qualitative data through in-depth interviews and an online survey. In addition to 20 key respondents who were BPMP officials and stakeholders, 500 respondents from various categories participated in the survey. According to the results, eighty per cent of participants acknowledged that the use of IT in BPMP has improved information accessibility. Positive feedback was also given to social media, which has become a public relations emphasis, with 85 per cent of respondents citing its efficacy in disseminating information. In-depth interviews with BPMP officers revealed increased operational effectiveness as a result of a faster and more precise system for evaluating teaching quality. On the other hand, issues of accessibility for people with less technological experience and data security were also concerns. In conclusion, the integration of IT into BPMP has improved operational efficiency, community engagement on social media, and information transparency. To foster fruitful improvements in publicity and community relations services, barriers and the need to improve data security and inclusiveness continue to be emphasised.