The Effect of Perceptions of Maxim Car Service Quality on User Decisions on the Maxim Application
Pengaruh Persepsi Kualitas Pelayanan Maxim Car Terhadap Keputusan Pengguna pada Aplikasi Maxim
DOI:
https://doi.org/10.58330/prevenire.v2i3.243Keywords:
Maxim, service quality, user decisionsAbstract
This research was conducted to determine the effect of perceived service quality on user decisions in choosing to use the Maxim application. This is to see how much influence maxim's service quality has on user decisions. There are many applications with the same service as Maxim, but why do users prefer to use Maxim's services. This study uses a quantitative method with a quantitative survey design. The population in this study were maxim car users, the sample used was 100 respondents using purposive sampling. The research instrument used a questionnaire. There is an R Square value of 0.654, meaning that 65.4% of the variable perceived service quality can influence user decisions, while other factors or variables influence the remaining 34.6%. The simple linear regression test shows that the magnitude of F count = 184.866 > F table = 3.947. The a and b values of the general regression equation are Y=a+bx, so we get -5.282+1.671x. As well as, the sig value obtained is 0.000, which means it is smaller than 0.05. Thus it can be concluded that there is a positive and significant influence between the perception of the quality of Maxim car service on the decisions of Maxim application users.
Downloads
References
A. Yuda, T. I. (2016). Pengaruh Harga, Promosi, dan Kualitas Layanan Terhadap Pelanggan Pengguna Transportasi Online MAxim pada Masa Pandemi COVID-19 di Kota Bandung. 8(5), 1–23.
Angelina, S. (2022). Pengaruh Perceived Ease of Use , Brand Image , Word of Mouth , Nilai Pelanggan terhadap Keputusan Penggunaan Layanan Jasa serta Dampaknya terhadap Loyalitas ( Survey Pada Pelanggan Transportasi Online Maxim di Kota Pontianak ). Manajemen, 4(1), 12–20. https://doi.org/https://doi.org/10.32795/widyamanajemen.v4i1
Astuti, D. Y., Handayani, E. S., Sunaini, Umi, R., & Winarni. (2021). Analisis Pengaruh Kualitas Pelayanan Aplikasi Maxim Terhadap Kepuasan Pelanggan. Research In Accounting Journal, 1(3), 412–419. http://journal.yrpipku.com/index.php/raj
Azzahrah, F., & Amelia, L. (2021). Analisis Pengaruh Kualitas Pelayanan Aplikasi Maxim Mobile Terhadap Kepuasan Pengguna Dengan Metode Servqual. Jurnal Teknologi Sistem Informasi, 2(1), 59–68. https://doi.org/10.35957/jtsi.v2i1.849
D. Irana, R. H. (2015). Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan. Dictionary of Statistics & Methodology, 5(1), 15–24. https://doi.org/10.4135/9781412983907.n1598
Desembrianita, E., & Ruslin. (2016). Terhadap Keputusan Pelanggan Untuk Menggunakan Jasa Hotel Oval Surabaya. Jurnal Riset Ekonomi Dan Manajemen, 16(2), 345–354.
Guspa, A., Rahmi, T., Psikologi, P. S., Pendidikan, F. I., & Padang, U. N. (2014). Hubungan Antara Persepsi Terhadap Financial Reward. Hubungan Antar Persepsi, 1–11.
Ibrahim, M., & Thawil, S. M. (2019). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 175–182. https://doi.org/10.36226/jrmb.v4i1.251
Indah, D.R, Nurlina, M. (2019). The Influence of Service Quality, Price and Location on Decisions to Use Freight Forwarding Services PT. Image of Van Express Langsa City. Ocean Economics Journal, 3(1), 1–8.
Kirana, E. K. (2019). Pengaruh Ekuitas Merek Dan Kepercayaan Konsumen Terhadap Keputusan Penggunaan Jasa Ekspedisi (Studi Pada Konsumen Jalur Nugraha Ekakurir). Manajemen Bisnis, 8(1), 37–46. https://doi.org/10.22219/jmb.v8i1.7052
Kusuma, A. (2019). Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia (Studi Kasus pada Mahasiswa di Universitas Islam Indonesia). Journal Competency of Business, 3(1), 65–79. https://doi.org/10.47200/jcob.v3i1.670
Putra, D. (2023). Pengaruh Harga, Perceived Ease of Use, dan Perceived of Usefulness terhadap Keputusan Pembelian (Studi pada Pengguna Aplikasi Maxim di Bandar Lampung) (Vol. 4, Issue 1).
Putri, R. (2015). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan (Survey Pada Pelanggan Auto2000 Waru Surabaya). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 18(1), 85274.
Sanjaya, S. (2015). Pengaruh Promosi dan Merek Terhadap Keputusan Pembelian Pada PT. Sinar Sosro Medan. Jurnal Ilmiah Manajemen Dan Bisnis Vol. 16, No. 02, Oktober 2015 ISSN: 1693-7619 (Print), 16(02), 108–122.
Sunaryo. (2018). Pengaruh Budaya Organisasi dan Kompensasi Terhadap Semangat Kerja Dengan Motivasi Kerja Sebagai Variabel Intervening (Studi Pada Karyawan Bekerja di Perusahaan Perkebunan). Energies, 6(1), 1–8. http://journals.sagepub.com/doi/10.1177/1120700020921110%0Ahttps://doi.org/10.1016/j.reuma.2018.06.001%0Ahttps://doi.org/10.1016/j.arth.2018.03.044%0Ahttps://reader.elsevier.com/reader/sd/pii/S1063458420300078?token=C039B8B13922A2079230DC9AF11A333E295FCD8
Tsalisa, R. A., Hadi, S. P., & Purbawati, D. (2022). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Online Maxim di Kota Semarang. Jurnal Ilmu Administrasi Bisnis, 11(4), 822–829. https://doi.org/10.14710/jiab.2022.35970
Weenas, J. R. S. (2013). Kualitas Produk, Harga, Promosi dan KUalitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Spring Bed Comforta. 1(4), 607–618.
Wibowo, S. E., Ruswanti, E., Januarko, U., Ekonomi, F., Unggul, U. E., & Jeruk, K. (2013). Pengaruh Persepsi Kualitas Pelayanan Terhadap Niat Pembelian Ulang Pada Toko Buku Gramedia Yogyakarta. Jurnal Ekonomi, 56–64.
Downloads
Published
How to Cite
License
Copyright (c) 2023 Yasrina Nur Safhira, Annisa Krismalia Putri, Arista Artanti Rofiah, Khairani Zikrinawati, Zulfa Fahmy
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
