Analysis of Consumer Satisfaction with the Reward Zone Feature for Traveloka Application Users
DOI:
https://doi.org/10.58330/ese.v1i6.240Keywords:
Traveloka, Kepuasan, KonsumenAbstract
Consumer satisfaction is a feeling that is owned by someone either happy or disappointed. This study aims to determine customer satisfaction with Traveloka services contained in the reward zone feature. This research uses a qualitative approach with the focus group discussion method which takes place on Google Meet. The subjects of this study were 11 students of UIN Walisongo Semarang. This research was conducted for 1 month. The results of the study show that consumer satisfaction with the reward zone feature is quite significant. The results of consumer satisfaction research on the reward zone feature are determined by consumers, consumers also give an average rating of 6.7/10 from several consumers and give reasons.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Mita Agustia, Muhammad Riyan Pradana, Muhammad Zacky Sulthoni, Khairani Zikrina, Zulfa Fahmy
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who choose to publish their work with Experimental Student Experiences agree to the following terms:
-
Copyright Retention: Authors retain the copyright to their work and acknowledge that Experimental Student Experiences (ESE) is the first publisher. The work is licensed under a Creative Commons Attribution-ShareAlike License (CC BY-SA). This license allows others to distribute, remix, adapt, and build upon the work, even for commercial purposes, as long as proper attribution is given to the original source and any derived works are shared under the same license.
-
Additional Distribution: Authors have the freedom to enter into separate contractual arrangements for the non-exclusive distribution of the published version of their work by ESE. This includes the ability to post the work in institutional repositories, publish it in books, or distribute it through other channels. In such cases, authors should provide appropriate acknowledgment of the initial publication in ESE.
-
Online Posting and Preprints: Authors are permitted and strongly encouraged to share their work online before and during the submission process. This includes posting the work in institutional repositories, personal websites, or preprint servers. Such practices can foster productive scholarly exchanges and lead to increased visibility and citation of the published work.
