The Effect of Fear of Missing Out (FoMO) and Peer Conformity on Impulsive Buying in Semarang City Students (Study on TikTok Shop Consumers)
DOI:
https://doi.org/10.58330/ese.v1i8.277Keywords:
Fear of Missing Out (FoMO), Impulsive Buying, Peer ConformityAbstract
The purpose of this study was to find out how much influence 1) Fear Missing Out (FoMO) has on Impulsive Buying Shopping at the TikTok Shop 2) Peer Conformity towards Impulsive Buying Shopping at the TikTok Shop 3) Fear of Missing Out and Peer Conformity towards Impulsive Buying Shop at the TikTok Shop. Sampling in this study used an accidental technique. The number of samples taken using the Google Form was 114 participants. Collecting data in this study using a statement scale questionnaire. The results of the (partial) T test show that Fear of Missing Out has an effect on Impulsive Buying as indicated by a significance value of 0.001 <0.05. Likewise, the results of Peer Conformity analysis show that Impulsive Buying has a significance value of 0.000 <0.05. There are also results of the F test study showing a significance value of 0.000 <0.05 which means Fear of Missing Out and Peer Conformity simultaneously affect Impulsive Buying in Shopping at the TikTok Shop. Therefore, research proves that FoMo and Peer Conformity are very influential on impulsive buying in Semarang City students, indicated by an influence value of 52%.
References
Ade Kafa Bih, Agus Widarko, K. K. (2023). Pengaruh Gaya Hidup Berbelanja, Electronic Word of Mouth dan Flash Sale Terhadap Pembelian Impulsif Pada Social Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa Pengguna Tiktok Shop di Kota Malang). 12(01), 510–518.
Adriana, K. A. (2021). Pengaruh Konformitas Teman..., Khaula Annafi Adriana, Fakultas Psikologi UMP, 2021.
Azalia, C., & Hidayat, R. (2022). Peran Fear of Missing Out dan Neuroticism Terhadap Perilaku Pembelian Impulsif Produk Fashion di E-Marketplace. 2022. http://etd.repository.ugm.ac.id/
Ernayanti, N. M. D., & Marheni, A. (2019). Peran konformitas teman sebaya dan self monitoring terhadap impulsive buying Pada remaja madya putri di denpasar. Jurnal Psikologi Udayana. Edisi Khusus Kesehatan Mental, 000, 226–236. https://ojs.unud.ac.id/index.php/psikologi/article/view/47166
Hakim, L. N., Yusmansyah, & Widiastuti, R. (2017). Pengaruh Peer Group Terhadap Konsep Diri Siswa Kelas VIII. ALIBKIN (Jurnal Bimbingan Konseling), 5(3), 36-49.
Handayani, E. S., & Haryadi, R. (2022). Korelasi Kepribadian Fear Missing Out Terhadap Adiksi Impulsive Online Buying Di Masa Pandemi Pada Anak dan Remaja. Bulletin of Counseling and Psychotherapy, 4(3), 761–768. https://doi.org/10.51214/bocp.v4i3.439
Hellen Juliana. (2023). Pengaruh Siaran Langsung dan Manfaat Yang Dirasakan terhadap Niat Beli Melalui Kepercayaan Konsumen Pada Aplikasi TikTok Shop, 1 (6). https://doi.org/10.54443/sinomika.v1i6.754
Hendrawan, M. M. M., & Rahayu, A. (2021). Konformitas dan Kontrol Diri Perannya Terhadap Kepatuhan Pada Protokol Kesehatan Menjaga Jarak. Jurnal Psikologi Kreatif Inovatif, 1(74), 21–29.
Julianti, A. (2021). Kecemasan dan pembelian impulsif pada saat pandemi Covid-19. UG Journal, 14(12).
Kasimin, P. D. P. (2015). Effect Of Discounts, Sales Promotion And Merchandising On Impulse Buying At Toko Intan Purwokerto. Journal Of Management, 1(1).
Kurniawan, R. A. (2021). Pengaruh FoMo terhadap Impulse Buying Behavior dengan Purchase Intention sebagai Pemediasi (Studi kasus pada Shopee). 26.
Nadia, F., & Endang Sri, I. (2018). Hubungan Konformitas Teman Sebaya dengan Gaya Hidup Hedonis pada Mahasiswa di SMA PL DON BOSKO Semarang, 7(2), 314-320 https://doi.org/10.14710/empati.2018.21702
Nurasaitma, I. S. R. (2017). Hubungan Antara Konformitas dan Harga Diri Dengan Perilaku Berbelanja Online Pada Mahasiswi. Psikoborneo: Jurnal Ilmiah Psikologi, 5(4), 494–502. https://doi.org/10.30872/psikoborneo.v5i4.4467
Pertiwi, D. R., Frieda, N. R. H., & Mujiasih, E. (2013). Hubungan antara konformitas terhadap teman sebaya dengan perilaku konsumtif dalam membeli pakaian di online shop pada remaja SMA Kesatrian 1 Semarang. Jurnal EMPATI, 2(3), 334-343. https://doi.org/10.14710/empati.2013.7356
Pratiwi, I. (2017). Pengaruh Literasi Ekonomi, Kelompok Teman Sebaya Dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif Untuk Produk Fashion 16 Di Online Shop Pada Mahasiswa Jurusan Pendidikan Ekonomi Undiksha. Jurnal Pendidikan Ekonomi Undiksha, 9(1), 98-108. https://doi.org/10.23887/jjpe.v9i1.19994
Prawira Laksana, K., & Suparna, G. (2015). The Role Of Hedonist Motivation Mediates The Influence Of Materialism On Impulsive Purchasing Behavior Online. EE-Journal of Management University of Udayana, 4(6), 254896.
Przybylski, A. K., Murayama, K., Dehaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Rahmayanthi, R. (2017). Konformitas Teman Sebaya dalam Perspektif Multikultural, Journal of Multicultural Studies in Guidance and Conseling, 1(1). 71-72 http://repository.lppm.unila.ac.id/id/eprint/40183
Ratnaningsih Ds, Y. R., & Halidy, A. El. (2022). Pengaruh FoMO, Kesenangan Berbelanja dan Motivasi Belanja Hedonis Terhadap Keputusan Pembelian Tidak Terencana di E-Commerce Shopee Pada Waktu Harbolnas Oleh. Jurnal Ekonomi Dan Bisnis, 11(3), 1477–1487.
Sahidin, M., & Insan, I. (2022). Pengaruh konformitas terhadap impulsive buying pada mahasiswa baru 2021 di asrama Universitas Teknonologi Sumbawa. Jurnal Psimawa, 5(2), 109–114.
Setiawan, D. (2018). Dampak perkembangan teknologi informasi dan komunikasi terhadap budaya. JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal), 4(1), 62-72. https://doi.org/10.31289/simbollika.v4i1.1474
Sianipar, N. A., & Kaloeti, D. V. S. (2019). Hubungan Antara Regulasi Diri Dengan Fear of Missing Out (FoMO) Pada Mahasiswa Tahun Pertama. Jurnal Empati, 8(1), 136–143.
Vatmawati, S. (2019). Hubungan Konformitas Siswa Dengan Pengambilan Keputusan Karir. EMPATI-Jurnal Bimbingan Dan Konseling, 6(1). https://doi.org/10.26877/empati.v6i1.4114
Winawan, B., & Yasa, N. N. (2014). Pengaruh Penataan Produk, Jenis Kelamin, Dan Daftar Belanja Terhadap Keputusan Pembelian Tidak Terencana. EJurnal Manajemen, 3(7), 2133-2149.
Wu, I. L., Chen, K. W., & Chiu, M. L. (2016). Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users. International Journal of Information Management, 36(3), 284–296. http://doi.org/10.1016/j.ijinfomgt.2015.1 1.015
Zlavia Melia, N. (2020). Pengaruh Fear of Missing Out, Kontrol Diri, Narsisme, dan Strategi Koping terhadap Adiksi Media Sosial Pada Mahasiswa di Jabodetabek
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Gaiska Meindieta Muharam, Dewi Sulistiya, Novita Sari, Khairani Zikrinawati, Zulfa Fahmy
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who choose to publish their work with Experimental Student Experiences agree to the following terms:
-
Copyright Retention: Authors retain the copyright to their work and acknowledge that Experimental Student Experiences (ESE) is the first publisher. The work is licensed under a Creative Commons Attribution-ShareAlike License (CC BY-SA). This license allows others to distribute, remix, adapt, and build upon the work, even for commercial purposes, as long as proper attribution is given to the original source and any derived works are shared under the same license.
-
Additional Distribution: Authors have the freedom to enter into separate contractual arrangements for the non-exclusive distribution of the published version of their work by ESE. This includes the ability to post the work in institutional repositories, publish it in books, or distribute it through other channels. In such cases, authors should provide appropriate acknowledgment of the initial publication in ESE.
-
Online Posting and Preprints: Authors are permitted and strongly encouraged to share their work online before and during the submission process. This includes posting the work in institutional repositories, personal websites, or preprint servers. Such practices can foster productive scholarly exchanges and lead to increased visibility and citation of the published work.
